Why the Name Change?

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SO what happened? Is this a new company? Where did IEL go?

So even with the NEW name, we are still the SAME company, with the same level of service to our customers. With times changing and in order to live up to our customers expectations we have widen our SERVICES and no longer just offer Event Lighting, thus causing us to change the name.

Of course EVENT LIGHTING is still our forte, however we now offer everything from White Seamless Dancefloors to Ballroom Draping, from Chiavari Chairs to Table Linens, Audio Reinforcement, Video Playback, LED Walls, Power Distribution and everything in between. Miscellaneous rentals are also available such as Chandeliers, Velvet Stanchions, Clear Podiums and Red Entrance Carpeting, don’t hesitate in contacting us for your next event!

Ferrari unveils new 488 GTB

June was a very busy month for us here at Impulse but also an exciting one, we where able to work alongside one of our good customers, Ferrari of Newport Beach.This event was very special as they where unveiling the new Ferrari 488GTB!A car in its own class.Services provided included:* Ambient Lighting* Personalized Monograms* Spotlight Coverage* Audio Service* Video PresentationHere are some pictures of the event:IMG_1539IMG_7601IMG_1543IMG_1560ferrari_488_gtb_by_pzlwksmedia-d8gmduaIMG_1545IMG_1570IMG_1576IMG_1601

Legendary Park Plaza - Los Angeles

Had the privilege to service one of Los Angeles most Legendary venues this past weekend, the Park Plaza.Park PlazaHistoric, glamorous and definitely one of a kind: Park Plaza’s magnificent architecture and stunning decor provided the perfect backdrop for Kim's Wedding!Wedding Ceremony took place Open Air in the Courtyard, decorated Gazebo and Gold Chivairi Chairs fit in perfectly.Sound was provided and placed inside the Ballroom facing out while being covered by a drape, in other words you can hear but not see, as it should be. Park Plaza CourtyardOnce the Cermony was over the guest proceeded to the Cocktail Room in the Gold Room and the final touches to the Ballroom where done.Bronze BallroomAmbient Uplights and PinSpots for Centerpieces made the perfect combination to make the Room even more special.Click on the Video below:Park Plaza SetupEntertainment and Presentation was key for the customer and this was made clear with the Special Effects (Dry Ice) and Art Dancers displayed during the Opening of the Ballroom for dinnerDry Ice Overall the night was truly a magical, we are so happy to have been able to be a part of this Special Wedding!DCIM100GOPROGOPR1334. 

Ferrari of Newport Beach

Ferrari of Newport Beach has been a great customer of ours for the past few years. From lighting up there Showrooms off PCH to the opening of their sister store Maserati of Newport Beach, they have given us the privilege to provide our services.  The team in-house is always great to work with and well the showroom and cars? C'mon they’re Ferraris! What more can you ask for, right?The personal service that Ferrari brings to its customers is phenomenal. This year they held a Customer Appreciation Dinner at Mastros Ocean Club. Here are some pictures taken by our good friend and freelance photographer Alfonso Mercado:IMG_3520

 LET THERE BE LIGHT

FerrariRed Carpet Entrance to the RestaurantImpulse-Union Station-4Over 65 Ferrari Owners arrivedFerrariShowcasing them in styleFerrariShowcase Ferrari of the night 1955 Ferrari 250GT (estimated at $4.5mil)Ferrari CollageWithout a doubt, a great sight to see for any car enthusiast!Ferrari Event (20) Impulse-Union Station-23

Union Station | Los Angeles CA.

This past Saturday we got to service a Historical Landmark, the Los Angeles Union Station. for Accenture's Yearly Corporate Event. Working with our good Friend and Coordinator Julie Tran, we were able to provide our lighting service and enhance the visuals from the Venue. Union_StationWhile the Venue Location is breathtaking for it's vintage 1930's decor, we quickly realized during the planning stage that we needed to provide some additional assistance with power, so with this said, power distribution was provided by an external generator.  A couple of distro boxes where placed and problem solved! Impulse-Union StationUnloading was not difficult at all, the representative from Hollywood Locations  was VERY helpful and knowledgeable of the venue. Equipment was quickly loaded into the venue and set-up was a breeze. Providing everything from Uplights to Leko Gobo projections to Video Playback, our instal crew had it all ready to go in under 2 hours.Desktop7Impulse-Union Station-45 

The venue definitely got an upgrade with the Lighting!

 Placing the company logo on top the entry archway was the personal touch given to the venue for the night. With our DMX programmable lighting we are able to flip thru colors and choose one that best fits the decor. Here are some below:Desktop6 Impulse-Union Station-54 We definetly had a great time setting up here, we are very gratefull to Accenture for allowing us to service there event for the 2nd year in a row, we cant wait until next year! Photo Credit: Alfonso Mercado Studios 

Crestmore Manor | Riverside Ca

Located near Mountain Rubidoux we come along to a restored plantation style home called The Crestmore Manor, in what used to be the stables in the back, there is now a reception center used by many for weddings and special events.However with this wedding being held in October, an outdoor reception was in order.The layout was completely designed by the lovely couple Javer & Cindy. We got the call to provide our Bistro String Lighting and Dancefloor Wash. With Power Distribution being the only issue in our minds, we managed to make it happen and made the Area SHINE...just see below:Crestmore Manor 1 Crestmore Manor 2 Crestmore Manor 3 Crestmore Manor 4 Crestmore Manor 5 Crestmore Manor 6  Photo Credit: Wedding 64 Photography

Ponte Winery | Temecula Ca

Located in the heart of the Temecula Wine Valley, we arrived to a beautiful Wedding Location, The Ponte Family Estate Winery.  This was Lyda and Darrell's BIG DAY! Booked months in advance we where able to meet and plan out every detail that the couple had in mind, from the lighting scheme to placement and cues.The Ceremony was placed at the perfect location, facing the vineyard, with Elegant seating and a chandelier above the Altar, no detail was overlooked.Ponte WineryThe Reception area was great to work with, Vaulted Ceilings, Chandeliers and a Light Plum uplighting, this gave the Room the Elegance deisred by the couple.

Ponte Winery

Pinspots also gave the Centerpieces enough light to make them stand out, not to mention hightlighting the cake.Ponte WineryFirst Dances where synched to perfection  this shot captures just that! 

Ponte Winery

Come Dancing time, the crowd was awesome, from the bigining to the end, there was alot of energy, making it a memorable night for Lyda and Darrell.Ponte Winery

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 Cannot wait to return, a great Event and Venue indeed!

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 Photo credit to:  Palos Studios

Alcatel One Touch | Newport Beach, Ca

This last week we had the honor of providing our Lighting Services to Alcatel One Touch Corporate Sales Event held at the lovely Newport Dunes Back Bay Bistro in Newport Beach. BackBayBistro_1The daytime event was held in the Restaurant itself, we provided Audio and Video Support along with On-Site assistance to ensure the Sales Meeting ran smoothly.Come evening time, we transformed this venue into a LIVELY LED-LIT VENUE, from the parking you can see clearly "where the party is". Back Bay BistroBack Bay BistroWorking hand in hand with Alcatel's planner, Virginia, we where able to create a Elegant yet Fun-filled Atmosphere. The decor was based using the Alcatel One Touch Blue. The table setting and centerpiece where both choosen by Virginia and the Dancefloor was provided by us...YES we now provide Seamless White Dancefloors. These really stand out with the proper lighting.  BacBay Bistro _ AlcatelBack Bay Bistro

 

Back Bay BistroBack Bay BistroPhoto Credit to Duc-Doung PhotographyUnitl Next Time: Back Bay Bistro Impulse

Island Hotel | Newport Beach

If it is one bride that we have worked with that just new exactly what she wanted, this was her, Marie. Since our first meeting some 8 months ago to talking over last minute details via phone, text and email, Marie and Doug let us know exactly what they envisioned and expected. This really helped us to be able to provide a Memorable Service. From the awesome Venue to the Ice Bar and the decor lighting, everything really came together just perfectly.The Reception was with no doubt soo much fun! This really was a fun couple to work with. Check out some of the captures our good friends at Gavin Wade Photography have shared with us: gjw_0603The Cabana Room | The Island Hotel, Newport Beach Doug & Marie WeddingOutdoor Terrace View with Ambient LightingDoug MarieLovely Cake & Table Set-upDoug & Marie (7)First Dance as Husband & WifeDoug & Marie WeddingOutdoor Terrace Seating AreaServices we provided included Ambient Lighting, Personalized Monogram, Pin Spots and DanceFloor Coverage. 

Maserati Grand Opening

MaseratiEvent (4) June 13, 2013 we had the pleasure of providing our Lighting Services to one of Southern California’s premier dealerships, Maserati of Newport Beach. Event was held from 6pm to 9pm with Italian Decor, Hors d'oeuvres and music by a live violinist.With their Flagship store, Ferrari of Newport Beach next door, this store has its own style of decor and layout. Included in the Grand Opening Celebrations was the introduction of Maserati's new member of their luxurious fleet...The Maserati QuattroporteMaseratiEvent (2)The Maserati Quattroporte is a luxury four-door saloon made by Maserati in Italy. The name translated from Italian literally means "four doors". There have been six generations of the car, each separated by a period of roughly seven years.For more infomration: http://www.maseratiquattroporte.com/MaseratiEvent (3)Our Lighting Services included Ambient Blue LED Wash Lights, SpotLight on Quattroporte, Monogram Projection as seen in above picture as well as Outside Uplights on Columns and Grand Entrance coverage. MaseratiEvent (1)Photo Credit:  Black Rider Studios  

Vibiana LA

VibianaLAOne of the Events we serviced this past weekend was held at the Vibiana. This Venue has 130 years of rich Los Angeles history, 35,000 square feet of luxurious space, baroque inspired interiors, an expansive lush garden, all set in the heart of downtown.VibianaLA (5)The venue hosts a wide range of events including fashion shows, fundraisers, live entertainment, and wedding ceremonies and receptions.Like many venues, we had a scheduled arrival time of 11am. Our install took about 4 hours. We placed over 40 Ambient LED Wash Uplights set to Eggplant Purple, 2 Design Lights with Amber gels, 4 Intelligent Moving Heads, 32 Pin Spots and a Projection Screen in the balcony.   Vibiana LA Since the Venue is primarily white in color with Marble pillars, we did our best to Highlight the Architecture by adding a wash of color. The Vibiana Staff goes to great lengths to conserve the Venues esthetics and we understand why.....it is simply an amazing Building.  VibianaLA (2)  Photo Credit: Liz Saldana Photography 

Follow us on INSTAGRAM

In today's society, Social Media is a priority, with this said we invite you to follow us on INSTAGRAM:INSTAGRAM

It’s a fast, beautiful and fun way to share OUR photos with YOU.Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter.Whenever we see Event Ideas or are in the process of doing Set-ups we snap and post! This allows our FOLLOWERS to see Up To Date footage.So feel free to FOLLOW us! (click on camera above)

Wilson Creek Winery - Temecula

Wilson Creek Winery is nestled at the end of Rancho California Road in the Temecula Wine Valley and produces high quality wines and champagnes, including their Famous Almond Champagne, which we are fans of! Friday April 19th could not come any sooner, we where anxiously awaiting the drive down the 15fwy.Once arriving we knew this was going to be a great Venue to work at, our communication with the Coordinator Sue-Lin was excellent, she made us feel right at home once we arrived. She gave us a tour of the Venue and offered refreshments. Impulse TransportationThe location of the evenings Wedding Reception was the "Champagne Ball Room" and once walking inside we know that the color chosen by the couple "Amber" would blend in very well. We had a  friend from Black Rider Studios, Tony Ruiz, meet us there to capture some shots for our portfolio.Champagne RoomChampagne Room_2We tried to blend in the Lighting with the brides inspiration "The Peacock", look at what our designers came up with for the Monogram:Peacock MonogramThe bride LOVED the design. We had a great time setting up this Event, the location brought back many memories from our first visit. The location inspires love and romance.....what every wedding should be.Photo Credit:  Black Rider StudiosVenue: Wilson Creek Winery 

California Science Center

This last Saturday's Event was indeed EPIC. We were able to work alongside a great group of vendors and Event Coordinators at the California Science Center in Los Angeles Ca.The Corporate Function was held alongside a piece of history, the Endeavour Space Shuttle! Recently retired from Space flights, it has found a home in DTLA.With Casino Royal being the Events Theme, it was decided to WASH the Hangar with Teal LED's without compromising the Shuttles appearance, so we made sure to spotlight Endeavour with nothing more than the good old' Lekos. These provided just the right amount of light to make the Shuttle POP out.The install crew was great, managed to run power and lighting in under 2-1/2 hours.Endeavor Shuttle, California Science CenterEndeavor Shuttle 4 Photo Credit: Liz Saldana Photography  

Event Lighting 101....What you should know.

What do you need to know about event lighting? There are some common features and effects that really bring an event together, and it’s good to be familiar with the terms that describe them as well as their roles.Ambient UpLightingUplighting causes color and light to wash a room, accentuating the natural appeal of a space and playing off the wedding’s color scheme. Some venues are already gorgeous and benefit from a little enhancement. Others are more basic, or even challenging, and require transformation. Uplighting helps achieve the desired effect. Monogam  Gobo One of the most popular theme elements in today’s weddings is the monogram. Featuring your new couple identity graphically is a beautiful way to personalize your event. A lighting professional can project your monogram or a custom “gobo”, which can be your names or an image, on the dance floor. As an extra benefit, the projection will not damage the dance floor and does not require messy application. Pin Spot LightingPin Spot lighting is strategically hung from the ceiling of a venue and focuses on elements that you want to feature most. They are commonly installed over each table to add drama to already gorgeous centerpieces. Pin Spots are great tools for drawing attention to the best features of a room, which can also serve to distract from your least favorite elements. View More: http://lizsaldanaphoto.passgallery.com/event/LRXfv107551For the ultimate entrance, consider a Dance Floor Wash. Imagine the entire ballroom going completely dark until a spotlight illuminates the newlyweds as they approach and take the first steps into their first dance. A wash manned by an experienced technician can infinitely increase the drama and create the kind of magical, memorable moment you deserve.Thanks for the this awesome article to :http://www.richmondweddings.com/blog/wedding-planning/the-ins-and-outs-of-event-lighting-your-wedding-decor/

Italian String Lighting

Bring a bit of old world charm to your special event with Italian String Lights. This lighting effect has decorative globe lamps, spaced at intervals, creating a lighting string of lamps that can be suspended over an area such as a dancefloor or an outdoor patio.STRING1 When it comes to Weddings, it sets the mood for by giving off a sense of romance and elegance.  Candles of all shapes and sizes have been used for years to decorate weddings and are still being used today.  As beautiful as candles look there are other ways brides are lighting up their reception.  One of our favorite ways is to use string lighting.

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Pelican Hill Resort - Newport Beach

  Had a wonderful time setting up this event at the Beautiful Newport Bay Pelican Hill Resort. The Venue location is just breath taking. The lighting requested by this lovely couple included Ambient Up lighting, Wall Design, Table Pin Spots, Band Lighting, and Dance Floor Lighting. Please check out the YouTube video below......the captures are amazing. http://www.youtube.com/watch?v=27ooOmkFouw

4 Things You MUST Know About Lighting

1. Lighting is no longer an amenityThe modern bride has a mental picture for her wedding that requires the use of lighting to fulfill it. She may not know what to call it or how to get it, but lighting is a necessity in creating the atmosphere for her dream look. Don’t believe me? Check her pinterest account.2. It takes time to set up good lightingOn average we spend 3 hours setting up the lighting, 1.5 hours taking it down and our technicians are on call during the event for approx. 6 additional hours. Anyone can hang a light, but It takes time to get the details right and ensure a problem-free evening!3. LED lighting is not for every applicationThere are many types of lighting fixtures used in many different applications. LED lighting is great, but not for every application. Wireless and battery power lighting is also very valuable, but if you rely on it for everything you will be disappointed. There are new fixtures and gadgets coming out every day and like computers they become obsolete about the time they hit the shelf! Don’t get caught up in the “race for the latest”. We are committed to finding the most efficient and practical ways to use lighting instruments for your design. However, you can bet that we will not suggest you try to keep up with the hourly trends in electronic breakthroughs and spend more on something you really don’t need. Let us help you create a practical design that you love.4. Brighter is not betterOk, lets face it. when you think of a light, you automatically want the brightest! This is a natural way of thinking. Setting the desired mood with lighting is a carefully calculated process that takes the entire event into perspective. For instance, if you want a nice soft romantic atmosphere then you want consistently low lighting. If you have an extremely bright dance floor, or perhaps a vivid backdrop amidst the romantic look it can create a “lighting conflict” making the candlelight glow on your tables look too dim. This in-turn creates an uncomfortable atmosphere for you and your guests. Keeping the intensity of lighting consistent is key to creating the right lighting design.Inspired by Ben Lawles

Reception Esthetic Suggestion for DJ's

 

See something missing from this Wedding Reception shot? Let me give you a clue, it is what gets you dancing....yes the DJ and sound placement. Most DJ's tend to place there sound in the front of the hall facing the guests thinking that it's the best way for sound to travel. Others like to show what they have and beleive that SIZE matters, the more speakers the better it sounds. This my friends is not the case! We must always keep in mind the Wedding Venue Esthetics! Never try to take away attention from the ocassion....the WEDDING. Check out the following set-up by a Los Angeles based Disc Jockey "DJDANNI" from Clubzlive:This set-up not only provides powerful sound, but keep the Wedding Venue Esthetics. This specific speaker is the QSC K10. 1000watts powered speaker with throw at 90deg. (And no, I do not work for QSC, just loved their K series)So please remember ESTHETICS ESTHETICS ESTHETICS, we alwasy want the Venu to look it's best, our clients will appreciate that for years to come. The last thing a couple wants to see and show off in their Wedding Albums are the speakers used on their special day. Feel free to get full specs at http://www.qscaudio.com/products/speakers/k_series/k_series_k10.php